Elite Dangerous - Limited Edition Box Set
The box had to contain branded polo shirts of varying sizes, from small to XXXL, so the space for the shirt had to be flexible. We designed a 'floating' platform to enable this, which then held a limited edition game pack, paperback book and a pin badge which worked as a fastener.
The games Creator, David Braben OBE wrote a personalised letter for each of the 7,000 recipients, which we also produced, along with every element of this wonderful project.
The difficult part of this project was that the personalised letter had to also marry up with the correct shirt size for each of the recipients, and then in turn with the personalised address label, which we then had to fulfil into a bespoke shipping carton and distribute to 7,000 individuals worldwide.
The use of Cold Foil, Matt Lamination and Spot Gloss UV worked really well throughout the end packaging.